Here are a couple of articles from trustworthy sources on how best to deal with duplicate content, and its impact on search engine indexing.
Conversions vs SEO: What Is Your Goal?
Source: https://moz.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday
Black Hat, Gray Hat, White Hat
Writing for the Web
Here is a video that gives an interesting perspective on writing for the web, and how one might improve writing style and interactivity to improve conversions.
source: https://moz.com/blog/how-to-write-for-the-web-a-new-approach-for-increased-engagement-whiteboard-friday
The New Top Level Domains
For this week’s online class, students are required to review the information about the new top level domains which have become available. This is a significant change to how website addresses are named.
- http://newgtlds.icann.org/en/
- http://newgtlds.icann.org/en/about
- http://newgtlds.icann.org/en/announcements-and-media/video
For homework: As a branding exercise, please proposed 3 new domain names, and write a short explanation (1-3 sentences) what product, service, business, etc. your proposed domains is for.
As usual, you are also required to be write 2 blog posts for your project site, and be sure that your spreadsheet is up to date, listing all the posts you have written. If there are any questions, please email me directly.
Don’t forget to focus on driving traffic to your sites!