Event Tracking Implementation and Purpose

Read the following articles, documents, and be prepared to implement event tracking on your project sites next class:

http://www.google.com/analytics/iq.html

https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

http://www.koozai.com/blog/analytics/the-complete-google-analytics-event-tracking-guide-plus-10-amazing-examples/