Logo Development and Branding

Truly successful logos should work in black-and-white or grayscale. You should be able to run the logo through a crappy fax machine, and the logo design should hold up, that is, it should be recognizable and readable.

Good logos should also be able to be scaled down to a thumbnail size, and should still be recognizable. When working on your logo designs, scale them down, or zoom out, and see if you can still read them.

When submitting the logo assignment, you must also include black-and-white or grayscale versions of the logo options. If you have background art that conflicts with it, submit the B/W versions without the background art.

Kionic Portal for CUNY Students

In order to streamline some of the sign up processes for CityTech students, Kionic has created a special portal page just for us:

http://kionic.com/cuny

By signing up via this page, Kionic will know that you are a CityTech student.  They will set things up so that there will be minimal difficulties that we have encountered in the past, in the classroom.

If you already have an account with Kionic, and are looking to upgrade your services, please do NOT use the form, and instead contact them directly at sales@kionic.com or telephone them at 1.316.768.4039.

Online Branding Strategy 101

SEOmoz – SEO Software

How to get your brand out there? Check out this video.